Why Empathy Matters in Small Business

Why Empathy Matters in Small Business

Why Empathy Matters in Small Business


Whether you’re a pool service company, a home watch company, or a similar type of small business, empathy is important for a few reasons.

First, when you can understand and share the feelings of your customers, it makes it much easier to build a rapport and establish trust. Secondly, empathy allows you to see things from their perspective, making it easier to find solutions to problems and offer them the best possible experience. Finally, empathy simply makes people feel good, which can go a long way in creating repeat customers and brand loyalty.

Forbes reports that, “To be innovative and competitive in business, empathy is essential. In a broad sense, developing an empathic approach helps in connecting and establishing an environment of interest, allowing other people to feel heard and welcomed. We may be able to better foresee and focus our attention on highlighting employees’ wants by listening to all viewpoints without passing judgment and picking up fresh ideas to promote change. Understanding emotional currents and power dynamics among people to determine who influences decision-making processes can also favor the circulation of ideas and initiatives.”

In today’s climate, empathy is more important than ever. With so much uncertainty and anxiety in the air, being able to connect with your customers on a human level can make all the difference. At the end of the day, we’re all just looking for someone who understands us. And that’s something empathy can provide.

If you’re not already incorporating empathy into your small business, now is the time to start. It could be the key to unlocking success in these uncertain times.

Here are five tips to help you incorporate empathy into your small business:

Try to really understand your customers.

Take the time to get to know them and what they’re looking for. What are their pain points? What kind of solutions are they seeking? The more you understand about them, the easier it will be to empathize with them.

Always be respectful and understanding, even when things get tough.

There will inevitably be times when things don’t go according to plan. But if you handle these situations with empathy and respect, your customers will remember how you made them feel and be more likely to come back to you in the future. Even if you don’t agree with someone, it’s important to treat them with respect. Showing empathy doesn’t mean you have to agree with someone, it just means you’re trying to see things from their point of view.

Be genuine in your interactions.

Customers can tell when you’re being phony, so it’s important to be authentic in your empathy. If you’re not genuinely invested in helping them, they’ll be able to sense it and will likely take their business elsewhere.

Listen with your full attention.

When someone is speaking, really give them your undivided attention. This can be difficult in our fast-paced, multi-tasking world, but it’s important to focus on the person in front of you if you want to empathize with them.

Put yourself in their shoes.

Try to see things from their perspective and imagine how they must be feeling. This will help you to better understand their situation and feel more empathy for them.

Empathy is a crucial ingredient for success in small business. By following these tips and making a concerted effort to understand and connect with your customers, you’ll create a strong foundation for long-term success. Empathy is a crucial skill in both personal and professional relationships and when you start to see things from other people’s perspective, you are increasingly likely to build stronger, more meaningful connections with the people in your life.


To learn more about how to make your small business a success, contact us at 239-349-9400 or email hello@provalet.io. Provalet.io is a powerful and simple software that helps you run your field service company. Designed with the independent small business in mind, ProValet.io automates business management and elevates customer service to an entirely new level in a simple, easy to use format. With its user-friendly interface, you can manage your business without relying on pens, paper, or binders. Keep your business organized and running like a pro with Provalet.io.

This ProValet.io Blog Post is Part of a Series Designed to Help Small Business Owners
Manage Their  Field Service Software, Field Service App, and Mobile Field Service App
and Keep Their Business Running Like a Pro