Unique Ways to Impress and Dazzle Your Small Business Customers
Small business owners always want to make a great first impression on their customers. After all, dazzling your customers is a key to profitability since happy customers are more likely to stay loyal. Whether you’re a pool service company, a home watch company, or a similar type of small business, customer retention should be top of mind at all times.
In today’s world, technology can be a small business owner’s best friend when it comes to impressing customers. There are now many affordable and easy-to-use customer relationship management (CRM) software programs available that can help you keep track of your customers’ contact information, preferences, and purchase history. Using a CRM can help you send automated birthday or anniversary greetings, as well as customized marketing materials based on each customer’s individual interests.
Another great way to use technology to impress your small business customers is by offering options such as online appointment booking and a feedback portal. This convenience factor can be a major selling point for busy customers who appreciate being able to take care of everything in one online location.
A great example of this in action is ProValet’s enhanced 3-in-1 offering that helps small companies benefit from surprisingly exceptional customer communication, automated daily tasks, increased cash flow, the ability to manage field teams, and more. Highlights of its new features include: a quoting and estimating module; improved payment platform; and added live data performance reporting capabilities for technicians and company owners.
Finally, make sure your small business website is up-to-date and easy to use. Customers will be turned off if they land on a website that is difficult to navigate or looks like it hasn’t been updated in years.
By leveraging technology to provide excellent customer service and convenience, you’ll be well on your way to impressing your small business customers and keeping them coming back for more.
Once you’ve mastered the technology component, here are some other small, but impressive ways to dazzle your customers.
Give them a small gift.
It could be a mug with your company logo, a keychain, or even a pen. Something small and thoughtful goes a long way in making a good impression.
Go the extra mile.
If you know one of your small business customers is struggling with something, offer to help them out. This could mean doing something for them free of charge, or simply lending a helping hand.
Show your appreciation.
Whether it’s a small discount on their next purchase, or a thank-you note, letting your small business customers know that you appreciate their business is always a good idea.
This may seem like a no-brainer but being friendly and approachable goes a long way in making a good impression. Smile, make eye contact, and be polite to everyone you meet – both customers and employees.
Small businesses need to stand out from the competition, and impressing your customers is one way to do just that. By following these tips, you’ll be on your way to creating long-lasting relationships with your small business customers.
This ProValet.io Blog Post is Part of a Series Designed to Help Small Business Owners
Manage Their Field Service Software and Keep Their Business Running Like a Pro
To learn more about how to make your small business a success, contact us at 239-349-9400 or email [email protected]. Provalet.io is a powerful and simple software that helps you run your field service company. Designed with the independent small business in mind, ProValet.io automates business management and elevates customer service to an entirely new level in a simple, easy to use format. With its user-friendly interface, you can manage your business without relying on pens, paper, or binders. Keep your business organized and running like a pro with Provalet.io.