technology

How Technology Can Help a Family Business Evolve into the Second Generation & Beyond

By Peter / November 30, 2023

Family businesses have been the backbone of society for centuries, providing stability and continuity through difficult times. According to Cornell University, the average life span of a family-owned business is 24 years (familybusinesscenter.com, 2010). About 40% of U.S. family-owned businesses transition into a second-generation, approximately 13% are passed down successfully to a third generation, while […]

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Tips for Marketing Your Small Business

By Peter / September 15, 2023

As a small business owner, you may be wondering how to effectively market your business. After all, marketing is essential to getting the word out about your products or services and attracting new customers. Luckily, there are several marketing strategies you can use to promote your small business. Social Media Social media is a great […]

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How to Develop a Strong Company Culture for Your Small Business

By Peter / July 6, 2023

It’s no secret that small businesses need to work harder to compete against larger businesses. One area where small businesses can level the playing field is by developing a strong company culture. Whether you own a pool service software company, a home watch services company, lawn care services software company, or a similar type of […]

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