Management Team

Each member of our team has extensive experience in business startups and software as a service (SaaS). We understand firsthand that cutting-edge technology is the key to optimizing resources – and we’ve used our knowledge and experience to bring those benefits to you.

At ProValet, we are proud about the fact that we have more than 90 years of combined experience simplifying and automating service management. We also recognize the importance of doing so with easy-to-use technology. At the end of the day, these solutions are designed to help drive your business; not hold it back as you try to figure out how to operate them. We know your time is valuable, and our suite of service apps will help you optimize all of your working hours. That’s our promise.

Founder & CEO Peter Wasmer

Serial entrepreneur Peter Wasmer is a Naples, Florida-based expert who helps pragmatic small business owners manage like a pro. He understands both sides of the business coin and uses his deep experience to bring constant innovation to small businesses.

He’s the first to say that his talents are based on a keen understanding of the ins and outs of entrepreneurship. Never happy working for someone else, he has used his skills in numerous endeavors, from a clothing line to equipment leasing to app-building.

Being a serial entrepreneur doesn’t always mean being successful; he admits that his clothing line “failed miserably.” But the entrepreneurs who make it are the ones who dust themselves off and get back to work. “You’re driven by your own dreams,” he says. “You’re not driven by somebody else telling you what to do.”Highlights of his 25+ year career trajectory include:

  • Managing sales and marketing at Somerset Capital Group, an independent equipment leasing company with a portfolio of more than $650M, ultimately selling the business in December 2007.
  • Building Chrome Capital into a national finance platform that transformed powersports by getting more riders on more Harleys, a business he launched in 2011 with less than five staff members and expanded to a 50-person matrixed cross-functional team by 2016.
  • Introducing the app to help RISC™ (Regular Interval Service Companies) businesses save time and money via easy-to-use technology. The app streamlines scheduling & dispatching, automates invoicing & collection, effortlessly drives customer interaction, and offers other processes to help companies focus their energies on more life affirming task.
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