Your host, Liudmila Kiseleva, talks with the CEO and Founder of Pro Valet, Peter Wasmer. Peter's journey into entrepreneurship is deeply rooted in his family history. His father, an immigrant from Cuba, embodied the American dream, overcoming language barriers and educational challenges to build a successful business in equipment leasing. Growing up in this environment, Peter naturally gravitated towards entrepreneurship. He worked alongside his father in the 90s and, after selling their business in 2007, he embarked on a new venture that would leverage his expertise in leasing to create a unique platform for Harley-Davidson motorcycles.This venture was more than just a business; it was a lesson in the power of automation. By developing a system that streamlined the leasing process for pre-owned Harley-Davidson motorcycles, Peter laid the groundwork for his understanding of how technology could transform business operations.
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