How to Talk to Your Small Business Customers so They Listen

How to Talk to Your Small Business Customers so They Listen

One of the top complaints that customers have about small business owners is that they don’t listen. Customers want to be heard and they want their concerns to be addressed. Interestingly, small business owners have a similar complaint since they often find it difficult to engage customers, especially when they’re bombarded with so many marketing messages every day.

There are ways to overcome communication challenges and ensure that your small business customers are listening, however. Most importantly, it means learning how to listen to your customers so that you can address their concerns and meet their needs.

Are you struggling to get customers to listen to you? If so, don’t worry – you’re not alone. Many businesses have difficulty communicating with their customers in a way that resonates. Luckily, there are some things you can do to improve the situation.

Here are some tips for how to talk to customers so they listen.

Make a personal connection: Customers are more likely to listen if they feel like you’re speaking to them as an individual, rather than just another faceless customer. Take the time to learn about their needs and preferences, and tailor your message accordingly. Make eye contact with the customer and give them your full attention.

Be authentic: Customers can tell when you’re being genuine and when you’re not. If you want them to listen to you, it’s important to be authentic in your interactions. Be yourself and let your personality shine through – it’ll make a big difference. Don’t try to fake it. If you’re passionate about your product or service, let that come through in your conversation. Thank the customer for bringing their concern to your attention.

Keep it simple: When talking to customers, it’s important to be clear and concise. This means avoiding jargon and using language that everyone can understand. Get straight to the point and avoid rambling on – otherwise, you’ll lose your audience’s attention. Customers don’t want to be bombarded with too much information at once. Focus on the most important points. Address the customer’s concern and provide an easy-to-understand solution.

Ask questions: Engage your customers in a two-way conversation by asking them questions if you need clarification. This will help you better understand their needs and how you can meet them. Repeat back what the customer has said to ensure that you understand their concern.

Listen: It’s called a conversation for a reason! Make sure you’re actually listening to what your customers are saying, and not just waiting for your turn to talk. Don’t interrupt the customer while they are speaking. It may seem counterintuitive, but to get customers to listen to you, you need to listen to them first. Show that you’re interested in what they have to say and take the time to understand their needs. Only then can you tailor your message in a way that’s relevant to them.

Offer value: Last but not least, always offer value to your customers. Whether it’s helpful information, a great deal, or something else entirely, make sure there’s something in it for them. If they see that you’re trying to help them, they’ll be more likely to listen to what you have to say.

By following these tips, you can show your customers that you value their input and that you’re committed to providing them with the best possible experience. You will start having more meaningful conversations with your customers that will lead to better engagement and loyalty, and you’ll be on your way to better communication with your customers. They’ll start listening – and that’s when you can really start making a difference.

To learn more about how to make your small business a success, contact us at 239-349-9400 or email, a powerful and simple software that helps you run your field service company. With its user-friendly interface, you can manage your business without relying on pens, paper, or binders. Keep your business organized and running like a pro with

This Blog Post is Part of a Series Designed to Help Small Business Owners
Manage Their Field Service Software and Keep Their Business Running Like a Pro