How to Talk to Customers so They Listen

How to Talk to Customers so They Listen

When it comes to interacting with customers, it’s important to remember that they want to feel heard. This means that you need to take the time to listen to them and understand their needs. Here are a few tips for talking to customers so they will listen:


  1. Make Eye Contact – When you make eye contact with customers, it shows that you’re paying attention to them and that you’re interested in what they have to say.
  1. Ask Questions – Asking questions is a great way to get customers talking, and it also helps you understand their needs.
  1. Repeat Back What They Said – This helps ensure that you heard them correctly and, once again, that you understand what they need.
  1. Be Patient – If you can demonstrate that you’re willing to help customers as quickly as possible, but need a bit of time to gather information or resources, they’ll be more likely to feel like they’re being heard and will be patient with you.
  1. Offer Alternatives – In some cases, your customers might not be able to get what they need from you. This might be due to a variety of factors, including budget or time constraints, the nature of the request, etc. In these cases, offer alternative solutions or resources that can help them achieve their goal.

When you take these tips into consideration, you will show customers that you want to hear what they have to say and that you’re willing to go the extra mile.


In addition to talking to customers so they listen, it is also essential for you to be a great listener. Indeed, listening is the foundation of successful customer service and it’s something that most people don’t do very well. In fact, a recent survey showed that only 25% of customers feel like their needs are understood by companies they interact with on a regular basis.


There are many possible reasons why people aren’t as responsive to others’ thoughts and feelings as we should be. Sometimes we are distracted or preoccupied, dealing with problems in our personal lives, or maybe we just don’t realize how powerful listening can be for building stronger relationships and better business outcomes.

Whatever the reason, this disconnect between what customers want and what businesses deliver has real consequences. According to a study, failing to listen properly causes companies to lose out on $300 billion every year in sales and customer loyalty.

Whether it’s because you don’t feel that listening is important, or because you’re not sure how to do it well, here are some tips for improving your listening skills:

  1. Get in the right mindset

Whether you’re dealing with a customer or giving feedback to an employee, it’s important to remember that listening isn’t just about being polite – it’s also crucial for understanding needs, preventing problems, and building strong relationships.  To this end, remember that your goal is to connect with others by showing that you are genuinely interested in what they have to say.

  1. Listen attentively

When you’re interacting with a customer, be present in the moment – not just physically but mentally as well. This means making eye contact when appropriate, nodding your head when things make sense, and asking questions for clarity when necessary.  When you do this, not only will you be able to pick up on subtle cues from your listener, but you’ll show them that they have your undivided attention.

  1. Don’t jump in too quickly

When a customer is speaking with you, it can be tempting to finish their sentences or tell them what they need before they’ve had a chance to speak their mind. However, this can be frustrating for them since they’ll likely want to give you more information; if you butt in too quickly, they will feel like you aren’t listening to them – and may not trust your judgment on the matter.

  1. Give occasional feedback

Once someone is done speaking with you, it’s important to go over what they said and ask them if you understood correctly. When doing this, be sure to paraphrase what you heard by restating the gist of it in your own words; this will show that you took the time to mentally process their feedback, which can help build trust and create a positive impression of you as a listener.

  1. Concentrate on what they’re saying

Most importantly, you need to be able to tune out distractions and other thoughts while listening to someone – no matter how engaging or important their words are. If you can’t do this, then you can’t understand their needs and act accordingly – which will leave them feeling unheard and make you look like a bad listener.

The bottom line: the better you listen, the more you and your customers will gain.  By showing that you’re committed to understanding them through attentive listening, their problems will be solved faster, they’ll be happier, and your business will grow because of it.

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This Blog Post is Part of a Series Designed to Help Small Business Owners Manage Their Field Service Software