This Blog Post is Part of a Series Designed to Help Small Business Owners
Manage Their Field Service Software
How to Get More Customer Referrals for Your Field Service Business
It’s a common misconception that the only way to get new customers for a field service business is by advertising. In reality, referrals are one of the best ways to grow your clientele and happy customers are typically eager to refer their friends and family members to you.
Getting qualified referrals requires some work on your end, however, as you must make sure that existing customers are satisfied with their experience. It’s as simple as that. No customer is going to refer you if they had a bad experience with your company. In fact, most of them will simply never come back again.
For customers to be happy, you need a company culture that values customer service and satisfaction. If you do this right, it will pay off big time in terms of increased profits and growth in business!
Here are six ways to boost your customer base:
- Create an environment where employees feel valued so they can provide excellent customer service
Good employees are the foundation of any successful business and happy employees also lead to satisfied customers. Field service businesses need to create a culture where employees feel valued and respected to ensure that they will provide top-notch customer service. When you treat your employees well, they will be more motivated.
Once you’ve figured out how to make your employees happy, you should make sure that all your workers know exactly what your company is about. You want to create a culture where employees feel like they are part of the same team, working together towards the same goals. This will enable them to provide excellent service to your customers.
- Make sure every employee has a good understanding of your product(s) and services
Your employees should be well informed about your products and services so they can provide the best possible customer service. If an employee doesn’t know what they’re talking about or can’t answer any questions that come their way, then they won’t be able to satisfy the customer.
Creating a product guide is a simple way to train your employees about your products and services. It serves as a “cheat sheet” in case they ever forget some important details, and it can also help them when they’re dealing with a difficult customer that they can’t satisfy.
- Train your employees on how to handle difficult customers
Every business is going to have some difficult customers from time to time, but if you train your employees properly, they won’t be able to get under their skin. The key is being professional and patient because you don’t want your employees to lose their cool in front of the customer.
Your company’s product guide should include specific guidelines for how to handle these difficult customers. If the situation ever arises where they must deal with an unhappy client, then they can use this plan to avoid letting the issue escalate into something bigger than it needs to be.
- Honor the customer’s time by being attentive and efficient
Customers don’t want to sit around waiting while your employees get things done at their own pace. In fact, they would probably appreciate if your employees were able to work a little more efficiently so they can get out of there as soon as possible.
Here’s what you can do to make sure your employees honor the customer’s time: You should create a schedule that outlines every task that they need to accomplish throughout the day. Then you can assign them their duties, so they don’t have to waste any time fumbling around trying to figure out what they’re supposed to do next.
It’s also important that you always listen to what your clients have to say because it can help you improve the quality of your business. Some of their feedback could even be used to improve certain products and services so that you can attract even more customers.
- Follow up with customers after they’ve made a purchase
Customers feel great when they find a product or service that they love, but if you don’t follow up with them after the purchase then you’re missing out on some valuable opportunities. Keeping in touch only takes a few minutes of your time and it can pay off big time down the road because those customers will be more likely to come back.
A sales follow-up plan that outlines exactly how you will get in touch with every one of your purchasers is a great idea. This will help ensure that they feel appreciated by your business, which makes them more likely to purchase from you again.
- Reward your best customers with exclusive deals and free items
Your best customers are the ones that keep coming back again and again, so why not reward them for their loyalty? A customer rewards system with loyalty points for dedicated clients helpful. When a customer reaches a certain number of points, he or she can redeem them for exclusive deals and free items.
As an example, you might start your customers off with 10 points when they make their first purchase from you. If they come back again within the next 30 days, then they’ll get 15 points instead. This goes on every time until they reach 300 points. At that point, they’ll be able to redeem their points for a free item or deal of your choosing.
In conclusion, you now know what you can do to get more customers from referrals! By implementing these six strategies into your business, your current customers are likely to become happier which means that they will refer more people to your company. Referrals are some of the best ways to get new customers, so don’t hesitate to start using these techniques in your own business.
What are you waiting for? Start using these strategies today!
To learn more, contact us at 1 (800) 821-5249 or email hello@provalet.io. Provalet.io, a powerful and simple software that helps you run your field service company. With its user-friendly interface, you can manage your business without relying on pens, paper, or binders. Keep your business organized and running like a pro with Provalet.io! https://provalet.io