How to Be an Influencer & Thought Leader in Your Industry — and Why It Matters

How to Be an Influencer & Thought Leader in Your Industry — and Why It Matters

This Blog Post is Part of a Series Designed to Help Small Business Owners Manage Their Field Service Software and Keep Their Business Running Like a Pro


There’s no doubt that being an influencer and thought leader in the field service industry is a valuable position for a small business owner to be in. After all, these are the people who are shaping the direction of their field and dictating the conversations happening within it. They’re also more likely to attract attention from potential customers and others who may be able to help the business grow and prosper.


How can you become one of them? Well, it takes a lot of hard work and dedication, but it’s achievable. Here are five tips to help you get started:


  1. Start by building your personal brand.

Your personal brand is what sets you apart from the rest of the pack and makes you unique. It’s what people associate with you and what they come to think of when they hear your name. So how do you build a strong personal brand? By creating and sharing great content, being active on social media, and networking with other influencers in your industry.


  1. Become an expert in your field.

People are only going to listen to you if they believe that you know what you’re talking about. Therefore, it’s important that you become an expert in your field and develop a deep understanding of the topics you’re discussing. This can be done by reading industry news and publications, attending conferences and networking events, and conducting research.


  1. Share your insights and opinions.

Once you have something valuable to say, start sharing your insights and opinions with the world. This can be done through writing blog posts, creating videos, or speaking at events. The key is to provide value and offer a unique perspective that will help others in your industry.


  1. Be consistent.

If you want to be seen as an influencer and thought leader, you need to be consistent in your efforts. This means continuing to produce high-quality content and engaging with your audience on a regular basis.


5.  Help and support others.

Return the favor by supporting other small business owners in your community. To do this, money talks. Give them your business – whether you’re going to dinner, shopping, or seeking personal services. Shop local when you can. Also, tap the power of social media by “liking” and commenting on small business owners’ Facebook or Instagram posts.


It won’t happen overnight, but if you stay dedicated, you’ll eventually reach the top. By following these tips, you can become a respected thought leader and it’s likely that your business will reap the rewards.

So, get started today and see where it takes you!

To learn more about how to make your small business a success, contact us at 239-349-9400 or email, a powerful and simple software that helps you run your field service company. With its user-friendly interface, you can manage your business without relying on pens, paper, or binders. Keep your business organized and running like a pro with