Why Change is Essential for Small Business Owners In today’s business world, change is inevitable. Small business owners must be able to adapt to the ever-changing landscape to stay relevant and successful. Entrepreneurs who are afraid of change or resistant to it will likely find themselves struggling to keep up with their competitors. Those…
Five ways to easily boost the number of repeat customers at your small business By Peter Wasmer, Founder & CEO, Pure Coastal Technologies, Inc. This article appeared in the Entrepreneur Tribune on April 25, 2023 As a small business owner, chances are that you’re always looking for ways to increase your customer base and grow your…
Improve quality control at your small business without hiring more employees This article appeared in the Entrepreneur Tribune on April 25, 2023 By Peter Wasmer, Founder & CEO, Pure Coastal Technologies, Inc. Quality control is an essential part of any successful small business. It ensures that the products or services produced meet customer standards, and involves…
Five Secrets to Effective Customer Communications Article feature in Entrepreneur Tribune April 6, 2023 by Peter Wasmer, Founder & CEO, Pure Coastal Technologies, Inc When it comes to interacting with customers, it’s important to remember that they want to feel heard. This means that you need to take the time to listen to them…
How to Create Happy Customers with Your Field Service Teams Customer experience is key to a successful business. Happy business customers are more likely to return, recommend your company to others, and give you good feedback. However, keeping happy customers can be challenging, especially if your team is providing a regular interval service business…
Improve Quality Control at Your Small Business Without Hiring More Employees Quality control is an essential part of any successful small business. It ensures that the products or services produced meet customer standards, and involves inspecting, testing, and evaluating products or services before they are released to the market. This helps identify potential flaws…
Why Empathy Matters in Small Business Whether you’re a pool service company, a home watch company, or a similar type of small business, empathy is important for a few reasons. First, when you can understand and share the feelings of your customers, it makes it much easier to build a rapport and establish trust. Secondly,…
Why Change is Essential for Small Business Owners In today’s business world, change is inevitable. Small business owners must be able to adapt to the ever-changing landscape to stay relevant and successful. Entrepreneurs who are afraid of it or resistant to it will likely find themselves struggling to keep up with their competitors. Those…
Top Challenges Families Face When Running a Small Business & Why You Should Be Thankful Studies show that small businesses, including family-owned firms, employ 50 percent of U.S. workers. By definition, family businesses account for 64 percent of U.S. gross domestic product, generate 62 percent of the country’s employment, and account for 78 percent of…
The Value of Partnerships in Small Business As a small business owner, you may be wondering if partnerships are worth the effort. After all, you’re already juggling a lot of balls – do you really need another commitment to increase annual revenue? The answer is a resounding yes! Whether you own a pool service software company,…