How and Why It’s Important to Thank Your Small Business Customers

How and Why It’s Important to Thank Your Small Business Customers

How and Why It’s Important to Thank Your Small Business Customers


Your customers are the reason your small business exists. They’re your lifeblood,  they keep you afloat, and they deserve your gratitude. Customers provide businesses with revenue to stay in business and it’s impossible to survive without them. Whether you’re a pool service company, a home watch company, or a similar type of service business, there’s tremendous value in thanking your customers for their support.

To keep your small  business’ customers happy and loyal, it is essential to create and maintain strong customer relationships. Customers who feel appreciated are more likely to continue doing business with a company, and they’re also more likely to recommend that company to others.

A recent article in Hubspot, a leading software platform for entrepreneurs, outlined “Customer Appreciation 101: Ideas, Gifts, & More for Driving Customer Loyalty.” It pointed out that, “Customer appreciation is more than being extra nice to your customers; 68% of consumers will not buy from companies that do not care about them. Customers value their experience while consuming. Having a great customer appreciation strategy will increase your ROI and customer retention rates. Customer appreciation has grown from sending ‘Thank You’ emails to loyalty programs, discounts, and exclusive perks. Over 70% of consumers are more likely to recommend a company if it has a good loyalty program that they feel caters to their experience.

With that in mind, here are some creative and unique ways to show your customers how much you appreciate their business:

Customer Discounts

Offering your customers discounts is a great way to express your thanks. This could be in the form of a coupon, sale, or even just a percentage off their total purchase. Whatever method you choose, make sure that your customers know that they are getting a deal because they are valued customers.

Thank You Notes

Another idea is sending thank you notes to let your customers know that you are truly grateful for their business. You can handwrite thank you notes, or you can send them electronically. Either way, your customers will appreciate the gesture. This is a personal touch that will really make your customers feel appreciated.

Great Service

Excellent customer service is one of the best ways to show your customers that you appreciate their business. If your customers feel valued, they are much more likely to continue doing business with you. Make sure that your customers always feel like a priority, and they will keep coming back to your business.

Social Media

Give customers a shout-out on social media. A simple post letting your customers know how much you appreciate their business can go a long way. It’s an easy way to show how much you care.


Customers also love freebies! Whether it’s a bookmark, a keychain, or a small piece of jewelry, your customers will appreciate the gesture. You might also decide to host a customer appreciation party. This is a great way to let them know that they’re part of your community.

No matter how you choose to show your customers you appreciate them, make sure that they know that you are grateful for their business. A little appreciation can go a long way in keeping your customers happy and loyal, and there are many ways to thank them in a way that’s meaningful without breaking the bank.

To learn more about how to make your small business a success, contact us at 239-349-9400 or email is a powerful and simple software that helps you run your field service company. With its user-friendly interface, you can manage your business without relying on pens, paper, or binders. Keep your business organized and running like a pro with

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